Intro

Anzana Electric Group (formerly Virunga Power) is a leading developer and operator of renewable power generation and grid distribution projects, delivering reliable, affordable energy to underserved communities across Africa.

Transformation from startup to pan-african group

With large energy projects expanding across multiple countries, the original Virunga Power brand limited the scale and perceived coverage to a smaller geographical region.

The rebrand was an opportunity to clarify who they are, what they stand for, and where they’re headed – and to create a brand that matched the scale of their impact.

Beyond the rebrand signalling the new phase of growth, the rebrand also needed to reduce risk of confusion with other similarly named entities in the Virunga region.

Strategy

We began with a brand audit: stakeholder interviews, competitor benchmarking, and perception mapping.

This helped us understand how the brand was seen – what was working, what wasn’t – and where the company wanted to go. By speaking with internal teams, investors, and partners, we uncovered key pressure points and surfaced opportunities for evolution.

At the core of our strategy was a simple, powerful idea: Powering African Opportunity.

This became the brand’s central idea – a principle that shaped everything from messaging to design. Built on flexibility, professionalism, and deep local presence, tit positioned Anzana as a group brand with room to grow.

Brand Creation

Naming

As the company expanded across multiple countries, it became clear: it needed a name that was distinct, regionally neutral, and reflective of their growing ambition.

We led collaborative naming workshops and explored linguistic roots across key markets. The final name had to feel credible, be easy to pronounce, and carry meaning across borders, leading us to "Anzana Electric Group", a name rooted in Swahili: Anza – “to begin” + Zana – “tool” or “resource”

Together, the name speaks to infrastructure, empowerment, and building something new. It’s simple, memorable, and expansive, exactly what the brand needed for its next chapter.

Visual Identity

We explored multiple creative threads, with collaboration and infrastructure emerging as key themes. These directions shaped how the brand could represent both its partnerships and its role in power generation and distribution.

With a new name came the need for a fresh identity, one that could stand confidently on the regional and global stage. The symbol, inspired by power flow and energy systems, is minimal and adaptable.

Website Design

We designed a website that reflects Anzana’s evolution, professional, purposeful, and built to showcase their work and ambition.

Messaging toolkit

We developed core messaging pillars to guide how Anzana speaks to its audiences, from policymakers and funders to development partners. Backed by a clear, confident brand voice rooted in scale, opportunity, and sustainability, the system delivers consistent, impactful communication across every touchpoint.

Launch

In July 2024, Anzana Electric Group launched their new name and identity, a bold shift that signaled their growth, ambition, and renewed focus on powering opportunity across Africa.