Brand Audits & Health Checks

Continuous brand-health tracking helps leaders prioritise spend, course-correct messaging, and protect long-term equity. We assess visual, verbal, positional, and experiential performance, then deliver a prioritised plan to close gaps and capture opportunities.

The result is a stronger, more consistent brand that reflects your strategy and performs in the market.

Visual Identity Audit

We evaluate logos, colour, typography, and imagery across channels for consistency, distinctiveness, and fitness for purpose.

You’ll know where quality drops, where guidelines need tightening, and which assets deliver the most recognition.

Visual coherence is a performance issue: consistent, distinctive assets reduce wasted spend and improve recall at every touchpoint.

Messaging Audit

We analyse language across web, sales, support, and social for clarity, consistency, and resonance with target segments.

The output is a punch‑list of content fixes and a refreshed messaging map that aligns SEO and story. When the message is tight and repeatable, campaigns scale faster and produce cleaner data for optimisation.

Positioning Audit

We review the competitive frame, target audience fit, and claim‑proof alignment to see if your brand still occupies the space it should.

Insights guide whether to defend, stretch, or pivot the position. Positioning clarity pays back in sales velocity and pricing power; vital in crowded categories.

Brand Experience Audit

We mystery‑shop digital and physical journeys (pre‑customer, customer, and employee experiences) to find the moments that erode trust or block conversion.

Then we prioritise fixes by impact. Experience improvements compound: when service, product, and communications all lift together, loyalty and lifetime value follow.

iBX™ (Integrated Brand Experience)

We apply ARK’s proprietary iBX™ lens to connect brand consistency and experience quality with business performance; creating a shared scorecard leaders can steer by.

iBX™ makes brand health actionable: it aligns stakeholders on the gaps that matter most and guides investment into moves that customers will feel, and metrics will confirm. This helps us link brand touch-point consistency to financial KPIs, enabling data-driven investment.