Brand Identity Systems Design

Make the logo bigger!

From wordmarks to logo-marks to pictograms and monograms, we build brand identity systems that are modular, and can scale across print, digital, motion, and environment, accelerating rollout while protecting integrity.=

From foundations and components to fully fledged design systems, DNA, and pillars, we equip teams with a kit that accelerates delivery and protects consistency across markets.

Brand Foundations & Components

Colour, type, imagery, and iconography are codified as reusable elements with guidance on usage, hierarchy, and accessibility. Foundations lift quality across every asset – from pitch decks to product UIs – and make vendor management far less painful.

Co‑creating these assets with your team ensures they’re practical, not precious, and anchored in the realities of production.

Design Systems

We translate identity into tokens, components, and patterns that developers and designers can ship with. Libraries in tools like Figma keep work consistent and faster to produce, while governance rules prevent fragmentation over time and across partners. The payoff: lower design and engineering rework, quicker time‑to‑market, and a cleaner brand footprint across every screen and surface.

Brand DNA

We define and articulate the brand’s DNA (personality, values, and compelling USP) so it can guide creative, product, and culture decisions. DNA stops brand drift as you scale and keeps extensions recognisably you. With DNA in place, teams act autonomously while staying aligned.

Brand Pillars

We establish the core truths that your brand will consistently stand for. Pillars guide storytelling, product choices, partnerships, and even hiring; keeping execution aligned over time. They’re simple enough for everyone to remember, strong enough to steer, and flexible enough to evolve.